Addressing the potential threat to Netflix posed by generative video models like OpenAI’s Sora 2 , Netflix Co-CEO Ted Sarandos said it is more likely to pull audiences away from user-generated video.

Professionally produced series and films, as well as other works of art, will remain the province of human creativity, Sarandos maintained during the company’s third-quarter earnings interview.

“ AI content replacing viewing of existing user-generated content, that starts to make sense,” he said. At the same time, he added, “It takes a great artist to make something great. Writing and making shows and films well is a rare commodity, and it’s only done successfully by very few people. So, AI can give creatives better tools to enhance their overall TV movie experience for our members

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