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Netflix is "all in" on leveraging generative artificial intelligence on its streaming platform, according to the company, as AI continues to make its way into mainstream entertainment.

The comments came from Netflix's earnings report Tuesday, which highlighted AI as a major focus for the world's largest streaming service by subscriber count.

"For many years now, [machine learning] and AI have been powering our title recommendations as well as production and promotion technology," Netflix said in a letter to shareholders.

It added that generative AI presents a "significant opportunity" across its streaming platform, including improving its recommendations, ads business, and movies and TV content.

"We're

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