Summary • Netflix struck an unprecedented deal, naming both Mattel and Hasbro as global co-master toy licensees for the animated hit KPop Demon Hunters • Mattel will focus on dolls and action figures (with a presale starting November 12th), while Hasbro handles plush, electronics, and games • This extensive merchandise line, which begins a full retail rollout in Spring 2026, is designed to meet massive global fan demand

Netflix has made a massive move to capitalize on its smash global hit, KPop Demon Hunters, by naming both Mattel and Hasbro as global co-master toy licensees. This unprecedented, industry-first partnership is designed to meet the explosive demand from fans and fully evolve the film into a mega-franchise with toys, games and collectibles. Mattel and Hasbro coming toge

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