Samsung is stepping into the reality headset market with the Galaxy XR, a high-performance device priced at roughly half of Apple’s Vision Pro. Initially developed under the code name Project Moohan, the headset is a collaboration with Google and Qualcomm, marking Samsung’s bold entry into the immersive technology sector currently dominated by Apple.

While Apple’s Vision Pro has largely struggled to capture consumer interest, it has found traction in B2B and enterprise markets. Businesses and developers are primarily purchasing the Vision Pro for professional applications—ranging from spatial computing and design collaboration to video production—while a small segment of early adopters and Apple enthusiasts also explore the platform.

The Galaxy XR, weighing 545 grams, sits between Apple’

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