Many of us remember when the IT channel underwent a major shift and break/fix providers adapted their offerings to become the managed services providers (MSPs) of today. That evolution laid the foundation for the current MSP market, but the story didn’t end there. We’re in a new phase: one of scale, maturity, and opportunity.

Many of today’s MSPs are more established and serve bigger clients. Some are backed by private equity; others are publicly traded. They’re no longer just tech shops; they have marketing departments, security specialists, sales functions, and in some cases, teams dedicated to M&A. But this does not mean the MSP market is getting too crowded. Instead, it opens new opportunities if we change how we think about MSPs.

Enterprise scale is creating industry-wide opportunit

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