If implemented, the changes will mark a significant shift in how major social media platforms manage AI-driven content in India. (Photo source: Freepik) Show Quick Read Summary is AI Generated. Newsroom Reviewed

The Ministry of Electronics and Information Technology (MeitY) has put forward draft amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, aimed at imposing stricter obligations on major social media intermediaries (SSMIs) like Facebook, Instagram and others to label and tag AI-generated and synthetic content.

Under the proposed changes, platforms will be required to adopt a clear definition of "synthetically generated information", embed metadata and labeling to allow users to distinguish synthetic from authentic conte

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