Amid rising deepfake concerns, the Ministry of Electronics and Information Technology has issued draft amendments to the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, that mandate platforms to clearly identify 'synthetically generated content' and introduce new technical obligations for services facilitating its creation.
What is synthetically generated content?
The proposed changes introduce a clear definition of 'synthetically generated information' and require platforms, especially major social media intermediaries (SSMIs), to label such content through metadata and visible or audible markings.
What are social media intermediaries (SSMIs)?
Under IT rules, SSMIs are those platforms that have more than 5 million registered users in India, such as Facebook, Yo