Science Weighs In on Weekly vs. Binge-Releases

Header Image Source: Netflix

Somebody had to approach this academically, and that someone was Carnegie Mellon University, which conducted a study to determine whether binge-releasing a television series or releasing it weekly in a “drip” format led to better subscriber retention. With an industry churn rate of 37 percent - and 89 percent of streamers limiting their subscriptions to only four at a time - retention is key to a platform’s success.

The results may surprise you! (No, not really.)

The weekly release model resulted in 48 percent greater short-term retention than binge drops. The reasons are a little more interesting. Let’s say you subscribe to HBO Max to watch the third season of The Gilded Age . Not only are you watching th

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