Seven Network’s streaming platform 7plus notched up a 62 per cent increase in linear streaming in the 12 months to June 2025, an achievement made in large part thanks to sport.

Sports including the AFL and the cricket were made available to stream for free for the first time in Australia, bringing new audiences to the platform.

“Free sports brings Australians together,” Gereurd Roberts, group managing director at Seven Digital, told The Nightly.

Seven’s upfronts presentation of its 2026 programming slate confirmed the AFL, AFLW, Test cricket, the men’s and women’s Big Bash League, Women’s International Cricket, Supercars and more will continue to be the backbone of that sports pillar.

For next year, there will also be the Commonwealth Games in Glasgow, as well as the addition of the Ru

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