NEW DELHI: The Delhi High Court has asked search engine Google LLC to make an endeavour to ensure that misleading and deepfake content infringing the personality rights of Isha Foundation's Sadhguru Jaggi Vasudev are removed and similar material is taken down through its technology.

The high court directed Google and Sadhguru to have a mutual meeting, where he can specifically identify the contents that fall within the exception of the Google Ads policy under which they cannot be removed, after the counsel for the company submitted that it was willing to have a collaborative approach with him to address concerns.

"...thereafter, defendant no. 45 (Google) must make an endeavour to ensure that the identical or similar content is removed through its technology so as to obviate the plaintif

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