Fans who attended a recent screening of the new film Bugonia got both good news and bad news. The good news? Bugonia is legitimately awesome, and surely, they enjoyed the wild ride. The bad news? They probably could’ve left with their hair.

Earlier this week , Focus Features held a clever marketing screening for the new Yorgos Lanthimos film, where you got in for free if you were previously bald or willing to go bald. The reason is that, in the film, Jesse Plemons’ character kidnaps Emma Stone’s character and shaves her head so she can’t communicate with her alien overlords. Oh, right, he thinks she’s an alien , which is the whole fun of the movie.

Focus even had a barber on hand to shave anyone willing to clear their domes before the movie, and many did. But not everyone.

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