"It's so hard to cut through the noise today," Sophia James said about being an artist. "It's every artist's dream."

Are you a part of "Group 7"?

No, not "6-7," the Gen Alpha slang.

A new TikTok trend has users identifying with a so-called "Group 7," thanks to an indie rock artist's mission to promote her new single. And it worked. The single has skyrocketed on the social media app and businesses are jumping on the trend.

In a series of TikTok videos posted on Oct. 17, Sophia James, a 26-year-old musician based in Los Angeles, posted seven videos promoting her new single, "So Unfair." In a few of the videos, James explains she posted the series in hopes one of the videos would catch on the TikTok algorithm, gaining traction with users. The most-watched video , which has 34.5 mill

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