The return of football greatly benefited broadcast, which was the only viewing segment to record month-to-month gains, according to Nielsen’s monthly gauge report for September.

The report, which examines the monthly total viewing consumption through television screens by media distributors across broadcast, cable, and streaming, shows that the linear segment increased by +3.2% compared to the previous month , standing at 22.3%.

The NFL and college football were the primary reasons for the increased number of eyeballs, with sports viewership representing 33% of broadcast’s overall total for the month, compared to 11% in August.

Nielsen reports that 15 NFL telecasts in September across CBS, Fox, and NBC performed better than the previous month’s most-watched telecast, with this month’s

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