Shares in fake meat business Beyond Meat have soared almost 1300 per cent in under a week as so-called “meme stock” investors plough into the unloved US business.
Speculators on social media have been scooping up shares in the plant-based meat maker, making it the most traded stock on Wall Street.
Despite having a market capitalisation of just $US2.5 billion ($3.9 billion), more shares in Beyond Meat had changed hands than in Tesla, worth $US1.4 trillion, or Nvidia, $US4.4 trillion, in pre-market trading on Wednesday morning.
Beyond Meat has attracted a flurry of interest from traders on “wallstreetbets”, a Reddit forum. Traders have bragged of “yoloing” thousands of dollars on the stock or betting their “life savings” on the shares.
Founded in 2009, Beyond Meat’s meat-free burgers are