Tropical music stars from different styles and countries came together on Wednesday (Oct. 22) at Billboard Latin Music Week 2025 to discuss the cultural impact their respective genres have had on new generations and how they have embraced it. The panel included iconic Puerto Rican merengue singer Olga Tañón; legendary Peruvian cumbia and merengue band Grupo 5; Puerto Rican singer Guaynaa, who has experimented with urban music, salsa and more; emerging Cuban reparto musician Bebeshito; and Argentine cuarteto star Luck Ra.

In the panel “The Cumbia and Tropical Music Explosion,” presented by Andrea Ramírez PR and moderated by Jessica Roiz of Billboard, Tañón and the members of Grupo 5 recounted their first experiences in music; Tañón in the 1990s, when she thought an audition she attended wa

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