Carlos Vives, Emilia, Wisin and Xavi — the artists behind the 2026 Telemundo World Cup anthem — discussed their process during “The Music of the World Cup” panel at the 2025 Billboard Latin Music Week on Wednesday (Oct. 22), moderated by sports anchor and lead premier league host, Carlota Vizmanos.

“This song is for the family,” Carlos Vives said of the official song for the FIFA World Cup 2026, that will premiere at the Billboard Latin Music Awards on Oct. 23. “In a world where war and hatred are the norm, soccer is the complete opposite. What a great opportunity for this song to speak to that and for Telemundo to be the message that brings it.”

During the discussion, all three of the panelists shared their own personal connections to the sport. “I’m grateful for the opportunity; I’m ha

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