The $102 million Louvre museum heist has become a marketing gold for the German company that made the furniture hoist used in the robbery. The German company, Boecker, used the Louvre heist to promote its product, posting humorous ads about how well the device worked.

Boecker which makes lifting equipment posted a picture of the mounted truck outside the Louvre with a caption, “When you need to get going again quickly.” The post also mentioned that the device can transport up to 400 kilograms with an engine that is “as quiet as a whisper.”

This happened on October 10, nine days before the robbery. “They removed the customer's labelling and replaced the license plates,” Boecke said.

After the Louvre heist, Alexander Boecke said that he recognised the hoist as one of their own after the p

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