PROVO, Utah – When BYU fans stormed the field following a dramatic 24-21 Holy War win over the Utah Utes, Crumbl CEO Jason McGowan stepped up to pay any fine assessed by the Big 12.

With no fine imposed, McGowan announced that money will now benefit the program through NIL funding.

RELATED: For Family Of BYU Fans Impacted By Dementia, Storming The Field Meant Everything

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“BYU fine update,” McGowan posted on X. “So here’s the play: instead of a fine, that money’s going straight to our players through an NIL.”

The deluxe cookie magnate also announced some exciting news for many families in the local community.

“And because of your overwhelming support and inspired by Kalani’s love for his opponents, every bit of s

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