“It’s kind of like that frog being boiled slowly, you don’t really know you’re in a cult until you’re like ‘whoa, what happened?’” says the creator of a new film project interrogating cult wellness trends.

Influencers and wellness movements are selling false hope behind Botox, exercise regimes and LED face masks.

This idea is at the crux of a new film project from the Adelaide Film Festival’s Expand Lab called 5 STEPS FOR BETTER LIVING, MAXIMUM GAINS AND MANIFESTING YOUR MOST OPTIMISED SELF!!

Much of the show’s content, as evident in its title – a riff on what you would find headlining podcasts and YouTube videos – is satirical, but creator Yasemin Sabuncu says it’s not making fun.

“It’s not that anyone is not smart for falling for these things; we’ve all fallen for it ourselves. The

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