PARIS — In a move that blends Scandi style with circular fashion, Danish label Ganni has teamed with French resale giant Vestiaire Collective to launch a dedicated service that lets customers trade in pre-loved Ganni pieces for instant store credit.

The partnership, launching Thursday, aims to strengthen brand loyalty while reinforcing both companies’ commitment to circular fashion.

“This collaboration reflects our belief that circularity must be convenient, rewarding and community-driven,” said Ganni chief executive officer Laura du Rusquec.

Through the new program, Ganni customers can submit their used pieces directly via Vestiaire Collective ’s platform. Once an item is authenticated and accepted, the seller receives a Ganni gift card with an additional 10 percent bonus, p

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