The government on Wednesday (October 22) proposed amendments to the IT Rules, requiring the clear labelling of AI-generated content and enhancing the accountability of major social media platforms such as Facebook and YouTube in identifying and flagging synthetic information, in a bid to curb user harm arising from deepfakes and misinformation.

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Rapid spread of deepfake audio, videos

The IT Ministry observed that the rapid spread of deepfake audio, videos and synthetic media on social platforms has revealed the capacity of generative AI to produce “convincing falsehoods”. Such content, it warned, could be “weaponised” to disseminate misinformation, tarnish reputations, manipulate or influence

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