Amazon continues to work to dominate the world of new-tech advertising.

The company’s Amazon Web Services will launch a real-time bidding service for ad buyers and sellers called AWS RTB Fabric, with a goal of helping marketers and media outlets buy and sell digital commercial inventory through split-second auctions. The debut spotlights the growing important of so-called “programmatic” advertising, or digital commercial inventory that is purchased via algorithms that help seek out particular consumers based on geographic region or potential interest in a particular product or service, among other factors.

Amazon Web Services expects to lure companies that might not have been able to afford the cost of running real-time bidding applications or the data processing required to make it ha

See Full Page