The AI-generated video competition has heated up with the recent launches of OpenAI's Sora 2 and Google's Veo 3 , and it looks like Snapchat is doing everything it can to stay in the race.

The company announced on Wednesday that its Imagine AI, a lens it previously launched in September for paid subscribers, will now be free for all U.S. users. Imagine AI allows users to create AI-generated content simply by typing a prompt.

In the video example given on Snapchat's press release , a woman pranks her colleague with a video of her work desk and the prompt, "The ceiling is leaking water all over her desk." The AI then generates an image that matches that description.

How to use Snapchat's Imagine AI lens Total Time

3 mins

What You Need

iPhone

Snapchat app

Step 1: Locate t

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