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As many retailers look for ways to shrink store counts and square footage, Dick's Sporting Goods is going bigger.

The retailer is building more sprawling "House of Sport" stores, which typically come in at 120,000 to 150,000 square feet, more than double the 50,000 for its traditional locations. The sporting goods company believes it's working.

"We needed to build the concept that will kill Dick's Sporting Goods," Edward Stack, executive chairman and son of founder Dick Stack, told CNBC in an exclusive interview at Dick's House of Sport store in Pittsburgh. "We need to build the concept that if somebody else built this store across the street from us, we're out of business, and that's exactly what we did."

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