Gold prices continue to be among the top searched keywords in Google Trends — first due to a sharp rally ahead of Diwali, and then a sudden easing afterwards.
Last week, gold prices in India climbed to an all-time high of Rs 1.32 lakh per 10 grams (MCX price). However, the yellow metal has since eased by around 8% from those record levels, amid profit-booking and easing of trade tariff tension.
Because of this sharp rise and subsequent fall, search terms like “gold prices” and “gold rate today” have consistently remained among the top Google Trends results over the past week, 48 hours, 24 hours, and even 4 hours.
Gold prices still up over 56% in 2025
Despite recent softness, gold prices have surged about 56% so far in 2025, driven by geopolitical tensions, the US trade tariff tussle