Nike Answers Lack of Innovation Criticism With Four New Products

Nike has been soundly criticized in the past several years for its lack of innovation , a misstep that led to declining sales and profits — and the replacement of its chief executive officer — and allowed other brands such as On and Hoka to scoop up market share.

But the sports giant has spent the past year revamping its business to address — and hopefully rectify — the problems. First up was changing its chief executive officer, bringing retired company veteran Elliott Hill back in the top spot. Since he assumed the position one year ago, Hill has reinvented his executive team, pivoted the corporation to focus on sports and worked to jumpstart the innovation engine using the brainpower of all three of its brands: Nike , Jordan and Converse.

Hill appears to be on the right path