Even as the government’s proposal to mandate labelling of AI -generated content has drawn broad approval for its intent, analysts are not sure whether such a system can truly be foolproof. Industry analysts and legal experts Fe spoke to said that the idea of signalling what’s real and what’s synthetic is timely, but were uncertain if current technology, or the law, would be able to deliver what the draft rules expect.

The amendments to the IT Rules 2021, issued by the ministry of electronics and IT on Wednesday, mandate social media platforms to obtain user declarations on whether uploads are synthetically generated, deploy automated verification tools, and visibly label such content before publication. The labels are meant to cover at least 10% of the visual frame or the first 10% of a

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