Summary: • A Kind Of Guise's FW25 collection, Altai Mirage, draws from Mongolia’s vast landscapes and rugged terrain. • Artist Jonathan Niclaus created a custom artwork inspired by the freedom of horseback riding across the steppe, printed on the brand’s signature corduroy. • The collection blends durable materials, traditional motifs like the purple dragon, and refined craftsmanship to celebrate the raw beauty of the Altai.
Twice a year, Munich-based brand A Kind Of Guise immerses itself in a different location, using the local environment and culture as the foundation for its seasonal narrative and collection.
For SS22, Colombia served as the base of inspiration, and for AW23, Iceland. Now, for FW25, A Kind Of Guise draws on Mongolian culture – specifically Mongolia's "endless la