What’s it like to be an It- bag in 2025? With a fate that can be determined by paparazzi images, social media and celebrity endorsements, a moment in the spotlight can be fleeting – but this isn’t the case with Miu Miu bags. Though they go through a curated marketing cycle, which involves clever seeding and campaigns, certain styles have truly stood the test of time, granting them longevity beyond flash-in-the-pan hype.

Miu Miu spring/summer 2026.

Miu Miu autumn/winter 2024.

The enduring status of Miu Miu bags is testament to Miuccia Prada’s experience and innate knowledge of what makes a timeless design. Each come with their own story and thus, a target customer. While they’re shown on the runways each season, blending seamlessly with the ready-to-wear, their appeal lies beyond Fashi

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