Clippy, the animated paper clip that annoyed Microsoft Office users nearly three decades ago, might have just been ahead of its time.

Microsoft introduced a new artificial intelligence character called Mico (pronounced MEE’koh) on Thursday, a blob-shaped cartoon face that will embody the software giant’s Copilot virtual assistant and marks the latest attempt by tech companies to imbue their AI chatbots with more of a personality.

Copilot’s cute new emoji-like exterior comes as AI developers face a crossroads in how they present their increasingly capable chatbots to consumers without causing harm or backlash. Some have opted for faceless symbols, others are selling flirtatious, human-like avatars and Microsoft is looking for a middle ground that’s friendly without being obsequious.

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