By Paul Sandle

LONDON (Reuters) -British ad group WPP said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and publish their own campaigns.

WPP Open Pro, a new edition of its AI platform WPP Open, has been designed for smaller brands that do not use full-service agencies, it said, as well as to provide new capabilities to existing clients.

Advertising groups are facing the challenge of brands starting to use AI to do more of their own creative and planning work, reducing the fees they pay to agencies.

WPP has appointed Cindy Rose to turn it around after it lost its crown as the world’s biggest ad group to French rival Publicis last year and its shares more than halved this year.

The company, which owns Ogilvy, AKQA and WPP Media, said it was

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