Anthropic announces today that all paid Claude users will now have memory.

In September, the AI company announced that Claude memory was available to some paid users — those on Team and Enterprise plans. Now, Claude will be able to "remember" for individual Max and Pro users.

Max subscribers can enable Memory in Settings today, while Pro users will see it roll out in the coming days. When turning on the feature, you give Claude a starting point and it starts building context from there. You can also import memory from ChatGPT or Gemini by copy and pasting — and you can export memory out of Claude, as well.

Memory is optional and can be toggled on or off. Users can also delete specific memories or use Claude incognito (which the company also introduced recently).

In a press release sh

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