Spot gold in this year alone has hit multiple record highs with the latest high being on Monday at $4,381.21. (Photo: Pexels/Representational Image) Show Quick Read Summary is AI Generated. Newsroom Reviewed

Gold continued its upward trend with the metal rising over 1% on Thursday. JP Morgan expects the bull run to stay intact with the price to reach an average $5,055 per ounce by the end of the fourth quarter of 2026.

The forecast is based on the back of rising investors demand and central bank buying that is expected to average at nearly 566 tons of the metal in a quarter of 2026. "Gold remains our highest conviction long for the year, and we see further upside as the market enters a Fed rate-cutting cycle," Natasha Kaneva, Head of Global Commodities Strategy at JP Morgan, said in

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