A popular trading card game with a digital play option continued to drive profits for Hasbro Inc. in the third quarter.

Magic: The Gathering has emerged as the crown jewel in Hasbro's growth machine — Wizards of the Coast and Digital Gaming. Magic in Q3 accounted for 33% of Hasbro’s $1.4 billion top line. The Wizards unit, which also includes Dungeons & Dragons , generated three-quarters of the company's total operating profit, which hit $341 million for the quarter. In total, Hasbro saw 13% year-over-year growth.

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