Another Mass. Friendly’s joins a string of recent closures as brand turns 90

Yet another Massachusetts Friendly’s location has apparently shut down.

The Friendly’s in Pembroke has been marked as permanently closed on Google Maps . A call placed to the number listed with the location came up as no longer being in service.

The Pembroke spot is also no longer listed on Friendly’s website . While it is unclear exactly when the restaurant closed, a post in The Brockton Hub Facebook group suggested it was earlier this month.

MassLive has reached out to Friendly’s parent company, Brix Holdings , for more information.

Friendly’s has lost 90% of its locations in recent years, Eat This, Not That reported , including one on Riverdale Street in West Springfield that closed last year. After filing for bankruptcy in 2011 and again in 2020, the company was acqu