(WFRV) - After thousands of votes, nearly 150 products have been narrowed down to crown the winner of the 2025 'Coolest Thing Made in Wisconsin' contest.

Officials gathered in Madison on Thursday, October 23, to celebrate the finalists and name the winner of this year's 'Manufacturing Madness,' and it is once again made right here in northeast Wisconsin.

The winner? Search and Rescue 1000 Island Airboats, manufactured by 1000 Island Airboats in Marion. The Search and Rescue 1000 Island Airboats beat out Comfort Custom Seating System by Permobil, Kikkoman Soy Sauce by Kikkoman Foods, Inc., and Extrication Tools by TNT Rescue Systems in the final round of four.

The winner of the contest's 10th year now joins recent winners such as Jolly Good Soda, Bevie Bottleless Water Dispensers, and th

See Full Page