EA is partnering with Stability AI, the company that develops the Stable Diffusion AI image model, to help infuse AI into its development processes. The two companies will “co-develop transformative AI models, tools, and workflows that empower our artists, designers, and developers to reimagine how content is built,” EA says.

The company says that humans will still be “at the center of storytelling,” but “we’re evolving how we work so that AI becomes a trusted ally: supporting faster iteration, expanding creative possibilities, accelerating workflows, and allowing more time to focus on what matters most – building world-class games and experiences that entertain massive online communities.” EA adds that AI “can draft, generate, and analyze, but it can’t imagine, empathize, or dream. That’

See Full Page