Not content with having hundreds of millions of users peppering ChatGPT with queries and conversations every day, OpenAI wants to further embed itself in our digital lives. This week the company released Atlas, an AI-laden web browser it hopes will challenge incumbents and be adopted at scale.

Atlas is one of a raft of AI-powered browsers that have been unleashed on the market in recent months. Perplexity, the AI answer engine, has Comet. Opera, a smaller European competitor to the likes of Mozilla Firefox, Google Chrome and Microsoft Edge, released Neon, which has its own AI functionalities.

OpenAI stands a better chance than most of dislodging Google Chrome, which is used by around 70 percent of all web users, according to Statcounter. But it’s still hard to see how Atlas will eat into

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