STARKVILLE, Miss. (WCBI) – Name, image, and likeness has become a major opportunity for college athletes and businesses to generate more revenue.

Starkville area businesses got to hear about the potential impact of NIL from the MSU Athletic Department.

NIL is shaping up to be a prime opportunity for college athletes to earn money, and bring more exposure to local businesses…and themselves.

Mississippi State Athletics is collaborating with the Starkville Partnership to use name, image, and likeness as a way to maximize its brands.

MSU Deputy Athletics Director Greg Phillips said it’s essential to present information about NIL to area business owners.

“We want the businesses to understand what a direct benefit there is in partnering with great student-athletes like Josh Hubbard, how it

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