Growing up in Rawalpindi, a city adjacent to Pakistan’s capital Islamabad, Mahnoor Omer remembers the shame and anxiety she felt in school when she had periods. Going to the toilet with a sanitary pad was an act of stealth, like trying to cover up a crime.

“I used to hide my pad up my sleeve like I was taking narcotics to the bathroom,” says Omer, who comes from a middle-class family – her father a businessman and her mother a homemaker. “If someone talked about it, teachers would put you down.” A classmate once told her that her mother considered pads “a waste of money”.

“That’s when it hit me,” says Omer. “If middle-class families think this way, imagine how out of reach these products are for others.”

Now 25, Omer has gone from cautious schoolgirl to national centrestage in a battle

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