“We need our own ‘black box’ to monitor and scrub content”

The ad industry is facing a new set of challenges shaped by AI, deepfakes, and influencer-led content. As industry watchdog Advertising Standards Council of India (ASCI) turns 40, newly appointed Chairman Sudhanshu Vats outlines his vision to strengthen the institution, deepen digital oversight, and leverage technology for responsible advertising. In conversation with Geetika Srivastava , he discusses ASCI’s roadmap for the next phase. Edited excerpts:

The biggest gripe against ASCI has been that it lacks teeth. How do you hope to tackle that?

There are three key areas I would like to focus on. The first is building greater awareness and education, the next logical step for most self-regulatory bodies to create a more con

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