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The Co-op is bringing in a big change for shoppers who visit stores after work. The supermarket giant, which has branches in Birmingham , is rolling out a new yellow sticker scheme.

The scheme will see all bakery treats reduced by 50% every evening. Co-op, which is rivalled by Lidl, Aldi, Morrisons, Tesco, Sainsbury's and more, is reducing prices across its in-house bakery range after 6pm every day.

The ‘Too Good to Waste’ scheme means shoppers and customers will benefit from lower prices on every day essentials, personalised discounts and presale concert tickets.

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Charlotte Waring, a Co-op buyer, said: “As a convenience retailer, we know that we’re there for those little shops at the end

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