Summary of this article

The Louvre Museum in Paris was recently robbed in broad daylight.

In the context of the heist, the Fevicol ad shows how its strong glue could have saved the Louvre Museum.

The brand is known for employing topical themes to further its advertisements in a witty manner.

The Louvre Museum in Paris was recently robbed in broad daylight when four masked thieves broke into the Apollo Gallery and stole eight priceless pieces of Napoleonic jewellery worth nearly Rs 896 crore. The audacious heist, which has since become the centre of global attention, was cleverly leveraged by Fevicol in a creative advertisement for its product. Fevicol has long been known for its witty advertisements.

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In the context

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