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Renowned adman Piyush Pandey, who passed away on Friday at the age of 70, was also the creative mind behind the iconic 2014 election slogan “Ab Ki Baar, Modi Sarkar," a line that became inseparable from Prime Minister Narendra Modi’s rise and the Bharatiya Janata Party’s historic win that year.

Pandey, along with filmmaker Shoojit Sircar and animation expert Manish Sherawat, created a series of 20-second animated shorts and mini clips featuring Modi and the now-famous slogan.

“I needed someone who could keep things confidential and who was also highly creative. Manish and I worked as a two-man team – I would write the script and Manish would make the storyboard," Pandey had said in a conversation with author NP Ullekh, as quoted in his book War Room: The People,

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