Piyush Pandey, the Padma Shree award-winning creative visionary who gave Indian advertising its distinct voice and soul, died on Thursday at the age of 70. Born in Jaipur, Piyush Pandey is survived by his wife, Nita Pandey.

For over four decades, Pandey stood as the face of Ogilvy India - and of Indian advertising itself. He joined the agency in 1982 after brief experiences as a cricketer, tea taster, and construction worker.

Here are his top five campaigns to remember his legacy.

“Kuch Khaas Hai” – Cadbury Dairy Milk

Cadbury’s 1993 Kuch Khaas Hai ad, featuring a young woman savouring her chocolate bar while anticipating a six, then running onto the cricket pitch, dancing in joy as the batsman scores the winning run, remains one of the most memorable moments in advertising history.

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