Industry leaders and politicians across the spectrum on Friday expressed grief over the passing of advertising legend and Padma Shri recipient Piyush Pandey, who died at the age of 70.

Mahindra Group Chairman Anand Mahindra paid his tributes, highlighting how Pandey always captivated him with his “hearty laugh” and “irrepressible zest for life.”

“Yes, he was a man who left gigantic footprints on the ad industry… But what I will remember most is not the campaigns he crafted or the brands he built, but his hearty laugh and his irrepressible zest for life. He reminded us that even in the serious business of persuasion, joy and humanity must never be forgotten,” he wrote.

“‘In the midst of winter, I found there was, within me, an invincible summer.’ — Camus. Piyush always carried that summe

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