The Indian advertising industry lost its most celebrated voice on Thursday as Piyush Pandey, the creative genius who transformed how brands communicated with the nation, died at 70.

For over four decades, the Jaipur-born storyteller reshaped Indian advertising, turning simple commercials into cultural phenomena and making brands like Fevicol, Cadbury, and Asian Paints inseparable from the Indian consciousness.

When Piyush Pandey joined Ogilvy in 1982 at age 27, Indian advertising was dominated by Westernised sensibilities, polished English, and foreign aesthetics.

What he brought instead was the color, chaos, and character of real India. Campaigns that spoke like everyday conversations rather than corporate marketing.

THE BOY FROM JAIPUR WHO BREATHED ADVERTISING

Born in Jaipur in 1955

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