Piyush Pandey, India’s advertising legend, breathed his last on Friday after battling an infection. “Fevicol ka jod toot gaya” (The world lost its glue today), messages of condolence have flooded in for the man who is also known for giving India’s most famous political slogan — “Ab ki baar, Modi Sarkar.” Prime Minister Narendra Modi was among the first to offer his condolences and penned an emotional note for the advertising executive.

“Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications. I will fondly cherish our interactions over the years. Saddened by his passing. My thoughts are with his family and admirers. Om Shanti,” PM Modi wrote.

From political campaigns to iconic ads

Back in 2019, during an in

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