Union Ministers and industry leaders Friday expressed their grief over the passing away of ad guru Piyush Pandey .

Piyush Pandey, a Padma Shri recipient and architect of Indian advertising, passed away at the age of 70. He was the Executive Chairman and Chief Creative Officer Worldwide of Ogilvy.

According to the advertising agency, he was “battling an infection that took a serious turn.” His last rites will reportedly be performed at 11 am at Shivaji Park in Mumbai.

Commerce Minister Piyush Goyal called Pandey “a phenomenon in the world of advertising”.

“Truly at a loss for words to express my sadness at the demise of Padma Shri Piyush Pandey. A phenomenon in the world of advertising, his creative genius redefined storytelling, giving us unforgettable and timeless narratives,” Goyal

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