Bethenny Frankel is a marketing maven. She’s best known for starring in the Real Housewives of New York City, and for launching the Skinnygirl lifestyle brand, starting with the now-famous “skinny girl” margarita. She then found a partner to help her manufacture the cocktail, which launched in 2009. In 2011, Frankel sold Skinnygirl for an estimated $100 million, but kept the rights to use the name. Since then, she’s launched Skinnygirl salad dressing, shapewear, and popcorn, among other items.

Frankel has 4 million-plus followers on Instagram and 3.3 million on TikTok, where she sounds off on everything from coffee to handbags. Frankel is also the queen of affiliate and brand deals—netting $7 million in 2024, a figure she’s on track to exceed this year. In May, she launched The List, wher

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